Privacy Concept. Blue Button with Padlock Icon on Modern Computer Keyboard. 3D Render.

Last updated: Oct 31, 2023

Data privacy is important. Please read this carefully.

To make our website and other communications related to the Service work properly, we sometimes place small text files (cookies) on your device when you use the Service. This Cookie Notice (the “Notice”) provides information about how and when we use cookies for these purposes.

If you have feedback or suggestions on our Cookie Notice, please email us at

What are Cookies?

Cookies and other similar tracking technologies are small text files or code placed on your device (e.g. computer, smartphone or other electronic device) when you use our website (the “Site”) or view a message. Cookies allow a website to recognise a particular device.

Our use of Cookies

We use cookies and other similar tracking technologies on our Sit, in our marketing emails and in our SaaS products. These help us recognise you and your device and store some information about your preferences or past actions.

For example, we may monitor how many times you visit our Site, which pages you go to, traffic data, location data and the originating domain name of your internet service provider. This information helps us to build a profile of our users. Some of this data will be aggregated or statistical, which means that we will not be able to identify you individually.

Cookies serve many functions, but in general we use cookies to:

  • recognise you whenever you visit our Site (this speeds up your access to our Site as you do not have to log in each time);
  • obtain information about your preferences and use of our Site;
  • carry out research and statistical analysis to help improve our content and services and to help us better understand our users’ requirements; and
  • make your online experience more efficient and enjoyable.
Types of cookies

The cookies we place on your device fall into the following categories:

  • Strictly necessary cookies—these cookies are essential for you to be able to navigate our Site and use its features. Without these cookies, the Site features and services you have asked for could not be provided.
  • Performance cookies—these cookies collect information about how you use our Site, e.g. which pages you go to most often. These cookies do not collect personally identifiable information about you. All information collected by these cookies is aggregated and anonymous, and is only used to improve how our Site works.
  • Functionality cookies—these cookies allow our Site to remember the choices you make (such as your language, last action and search preferences) and provide enhanced, more personal features. The information collected by these cookies is anonymous and cannot track your browsing activity on other websites.
  • Targeting cookies—also known as advertising cookies, these cookies are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement on our Site and help measure the effectiveness of the advertising campaign. They are usually placed by advertising networks with our Site operator’s permission. They remember that you have visited a site and this information is shared with other organisations such as advertisers.
The cookies we use

The table below provides more information about the cookies we use and why:

Cookie name

First or Third Party

Cookie Purpose

Opt Out / Additional Information


Google Analytics



Used on Website:

We use Google Analytics to understand how our media campaigns work and how you interact with our website in order to improve the user experience.

We use Google Analytics to carry out statistical analysis of page use, page interactions and paths through the Website to evaluate and develop our Website. This is known as 'digital analytics'.

This information allows us to understand individual behaviours and needs more accurately. For more information on how Google uses the data collected via this service, see here:



Used on Website:

Hotjar is a technology service that helps us better understand our users’ experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback.

Hotjar uses cookies and other technologies to collect data on users’ behaviour and devices. This includes a device's IP address (processed during your session and stored in a de-identified form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), and the preferred language used to display our website. Hotjar stores this information on our behalf in a pseudonymized user profile. Hotjar is contractually forbidden to sell any of the data collected on our behalf.



Used on Website:

HubSpot keeps track of the website pages you visit, in order to determine what portion of the HubSpot Website is the most popular or most used. This data is used to deliver customised content and promotions within the SeaRoc Website to visitors whose behaviour indicates that they are interested in a particular subject area.



Used on SaaS Website:

Whatfix is a Digital Adoption Platform that simplifies the end user experience by providing on-screen, step-by-step instructions on any page so that they can complete any task on their own. Whatfix Analytics provides usage and engagement-related data for all our Whatfix content. With Whatfix Analytics we can monitor the our SaaS applications to determine users’ engagement rate with our content, identify weak points in our content, identify unique users and their behaviour (note: a random value generated for users. It does not store any personally identifiable information), and users’ content completion rate etc. Using the data enables us to update and modify our content where it is necessary and guide users to complete their goals, which helps us drive-up user productivity.


Third Party

Survicate is a survey software for customer insights. Survicate does not use respondent cookies when storing information about respondents for the purpose of providing services. All data it needs to communicate with its database is stored within Local Storage and Session Storage of an active browser.

Survicate uses Local Storage to store:

- Visitor ID
- Visitor attributes passed using traits or survey URL. Be noted that visitor attributes are optional, and you decide what and if any additional data is stored.
- Survey status (displayed and answered surveys)
- Tags
- Survey responses given by specific respondent queued to be sent to Survicate (deleted after the answer is sent)


SaaS cookies


Used on SaaS website:

The cookies in our SaaS products are used to maintain session identification.  They do not store data

Other technologies we use in email marketing

We also use pixels or web beacons in direct marketing emails that we send to you. These pixels track whether our email was delivered and opened, the links within the email were clicked and which pages of our website you have visited. They also allow us to collect information such as your IP address, browser, email client type and other similar details. We use this information to measure the performance of our email campaigns, and for analytics.

You can always opt-out of our marketing communications by using the “manage your preferences” link located at the bottom of our email communications or you can email us at

Consent to use cookies

We will ask for your permission (consent) to place cookies or other similar tracking technologies on your device, except where these are essential for us to provide you with a service that you have requested.

There is a notice on our home page which describes how we use cookies and requests your consent before we place any non-essential cookies on your device.

How to turn off cookies

If you do not want to accept cookies, you can change your browser settings so that cookies are not accepted. If you do this, please be aware that you may lose some of the functionality of our Site.

To find out more about cookies, including how to see which cookies have been set and how to manage and delete them, you can visit the third party website:

Updates to this Cookies Notice

We may update this Cookies Notice from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons.

The date at the bottom of this Cookies Notice indicates when it was last updated.


If you have questions or concerns regarding our use of cookies or other similar tracking technologies you can contact us: FAO Data Protection Officer

By email:

By telephone: +44 1243 816606


This Privacy Notice was last modified on October 31, 2023.